Guided by local communities, the GoGood app helps travelers explore and sustain treasured places.
Welcome to GoGood!
Are you a thoughtful traveler?
You probably love nature and culture—seeing it, being in it, and doing what you can to conserve it.
Undoubtedly, you love interesting places—in your home town, state, region, or country, or places you’ve visited.
If so, you’ll love GoGood, the app for thoughtful travelers to explore and sustain the world’s treasured places, and help authentic, sustainable destinations reach those travelers.
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We will never sell or use your information for commercial purposes.
GoGood is a community-curated travel guide app, built for thoughtful travelers who love to explore places and want their visits to have a positive local impact.
Based on local knowledge and global standards, it features the most interesting, authentic, and sustainable places and experiences in a destination—helping enrich your travel experiences and sustain the places you visit.
The places and experiences featured in the app have been assessed as authentic and sustainable by local and international experts—and they have committed to improve their sustainability and community impact.
GoGood is free of advertising and will never sell or share your personal data for commercial purposes.
GoGood is a global nonprofit initiative designed to elevate small, locally-owned businesses, with a priority on rural and Indigenous communities and places with exceptional ecological and cultural value.
GoGood solves three linked problems
- Travelers lack information on authentic, sustainable, locally-owned places and experiences.
- Small local tourism businesses and places can’t compete with corporate chains and wealthy places.
- Businesses lack incentives and support to improve their environmental and community impact.
Our Purpose
To help communities create and manage regenerative tourism economies.
Our Goals
- Disperse tourism in space and time to alleviate overtourism and undertourism and the share benefits with smaller places
- Improve visitor behavior to help them interact respectfully with the spaces, people, and wildlife around them
- Amplify independent local businesses to compete with chains and large foreign-owned mass tourism companies
- Enhance the sustainability of all tourism businesses to reduce environmental footprints and increase community benefits
- Support destination organizations to engage visitors and stakeholders and advance both economic development and stewardship goals
GoGood is a one-stop, easy, trusted resource to research and plan enriching, sustainable trips that support local communities.
Recent consumer surveys show that over 75% of travelers worldwide want to travel more sustainably 1 .
They seek trustworthy information about these types of experiences, as featured in the GoGood app:
- Locally owned businesses/restaurants
- How to engage with local cultures and communities
- Transportation options with lower environmental impact
- Environmentally conscious lodging
- Destinations that support Indigenous culture and heritage
- Walkable or bikeable destinations
- Eco-friendly activity recommendations
- Destinations that are not over-visited
GoGood and its local partners do the research for you to identify and vet these assets and present them clearly and consistently.
The app lets you search, browse, save, and share these places and experiences to Trips and Favorites.
Local nonprofit projects are featured, with opportunities donate and volunteer to support conservation, education, sustainability.
GoGood travel guides are curated by Destination Stewardship Coalitions—groups of local stakeholders representing tourism businesses, government agencies, nonprofits, and universities committed to tourism that balances economic growth and conservation and puts the needs of local people and ecosystems first.
The platform generates revenue to maintain the guide and fund destination stewardship and marketing activities, which are proposed and voted on by the Coalition members.
Funding comes from sponsorships, memberships, and sales commissions, providing a permanent, self-sustaining pool of revenue to help the Coalition achieve its goals.
The curation process facilitates important conversations and community around sustainable and regenerative tourism practices.
The onboarding process helps local businesses understand and improve their environmental and social impact,
Places and experiences featured on the app are recommended by local experts and are assessed against internationally recognized environmental, social, and governance (ESG) standards and certifications. Learn more about our listing criteria.
The app provides recognition and market access to sustainable businesses and destinations. It encourages them pursue third-party sustainability certifications, such as the Good Travel Seal, Green Key, B-Corp, Travelife, and others.
GoGood will launch in October of 2025.
Of course, it will take time to research places and build rich content for every country and destination. GoGood 1.0 will focus on the app user experience and content for select destinations.
Contact us below if you want your destination to be among the first to launch and test, and help shape the GoGood platform.
Sign up above to get updates and announcements and be among the first users.
We’re a team of sustainable travel experts, product creators, and editors who believe in the power of sustainable travel for people, places, and the planet.
We are a nonprofit organization, the GoGood Community Foundation, established to help destinations build resilient, community‑beneficial visitor economies by connecting thoughtful travelers with verified sustainable experiences—while channeling funding, training, and technology to local partners.
Our team is led by our Founder and CEO, Frank Biasi, a seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.
Gabriel Campos and Chloe Lewis provide research and production support.
Barbara West leads university engagement and internship programs.
Dr. William Heyman is our conservation science lead.
Wendy Kerr is our GoGood Colorado program coordinator.
Nicanor Requena is our GoGood Belize program coordinator.
The GoGood app is designed and built by Inspiring Apps, an award-winning mobile and web app design and development company based in Boulder.
Jenna Jones provides additional application development support .
Green Destinations and other sustainable tourism experts help assess destinations and businesses to feature on the app.
We are seeking local experts, destination stewards, and partners to help implement MapGuides in every country and region.
Contact us below to join the GoGood team as a local editor, ambassador, or partner.
There are many ways to support GoGood and sustain the places you love
We are building the platform and seeking partners and team members to help research and identify the best places and experiences to feature, and edit and produce rich content about places and experiences.
GoGood is designed and built as an open, not-for-profit, community platform to serve all members of the sustainable travel movement, including destinations, businesses, NGOs, and consultants. Please contact us if you think your organization can contribute to and use the platform to advance your sustainable travel, economic development, and conservation goals.
Explore opportunities to get involved in GoGood
Help us build and grow GoGood
Contact Us
Please share your thoughts and questions about GoGood or nominate places to feature.
We respect your privacy and will never sell or use your information for commercial purposes.
GoGood has joined the movement to reshape the Future of Tourism.
We have signed on to the Guiding Principles launched by the Future of Tourism Coalition.
As a signatory, we commit to place destination needs at the center of the GoGood platform and do our part to build a better tomorrow for travel and tourism.
