Guided by local communities, the GoGood app helps travelers explore and sustain treasured places.
Welcome to GoGood!
Are you a thoughtful traveler?
You probably love nature and culture—seeing it, being in it, and doing what you can to conserve it.
Undoubtedly, you love interesting places—in your home town, state, region, or country, or places you’ve visited.
If so, you’ll love GoGood, the app for thoughtful travelers to explore and sustain the world’s treasured places, and help authentic, sustainable destinations reach those travelers.
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We will never sell or use your information for commercial purposes.
GoGood is a digital map and travel guide app—a mapguide—built for thoughtful travelers who love to explore places and want their visits to have a positive local impact.
Based on local knowledge and global standards, it features the most interesting, authentic, and sustainable places and experiences in a destination—helping enrich your travel experiences and sustain the places you visit.
The places and experiences featured in the app have been assessed and verified as sustainable by local and international experts, or are in the process of attaining third-party sustainability verification.
GoGood is free to use without advertising or collecting and selling your personal data.
GoGood is a global nonprofit initiative designed to elevate small, locally-owned businesses, with a priority on rural and Indigenous communities and places with exceptional ecological and cultural value.
Tourism can have enormous positive and negative impacts on the economy and ecology of places—especially in places with the most important natural and cultural heritage.
It also impacts travelers, enriching our lives and understanding of the world, growing our relationships with friends and family, and providing a fun and rewarding use of our time and money.
The Big Problem: Unsustainable Tourism
Although tourism can provide local jobs and incentives to conserve nature and culture, many destinations around the world are being degraded by unsustainable tourism and environmental threats, including:
- Overtourism that degrades the resident and visitor experience and environment in popular places;
- Undertourism and lack of economic development and commitment to sustain resources in less-visited places;
- Economic Leakage where tourism income flows mainly to foreign interests instead of destination communities;
- Inauthentic and inappropriate tourism that does not accurately represent or support local culture and ecology;
- Pollution from tourism operations that affects the health and well-being of residents, visitors, and ecosystems;
- Habitat loss and degradation that reduces biodiversity richness, ecosystem health, and water quality and quantity.
- Climate change that impacts the seasonality of travel, health and safety, food production, and migrations.
The Traveler Problem: Lack of Guidance
As frequent travelers, we know that travel planning is difficult and time-consuming, especially for travelers who care about their impact.
Information about places is fragmented and untrustworthy—driven largely by advertising and paid promotion by major destinations and corporations.
It takes hours to research destinations—searching dozens of websites, apps, books, magazines, and videos to plan interesting, authentic, sustainable trips.
Off-the-beaten-path places and small, locally-owned businesses are invisible, since they can’t afford the huge advertising costs or booking commissions charged by the big marketing and distribution platforms.
Small businesses have limited resources to assess and improve their sustainability and community impact, or promote their efforts to travelers—and their lack of visibility limits our experiences and their ability to sustain their communities.
GoGood is a one-stop, easy, trusted resource to research and plan enriching, sustainable trips that support local communities.
Recent consumer surveys show that over 75% of travelers worldwide want to travel more sustainably. They’re seeking trustworthy information and local guidance about:
- Locally owned businesses/restaurants
- How to engage with local cultures and communities
- Transportation options with lower environmental impact
- Environmentally conscious lodging
- Destinations that support Indigenous culture and heritage
- Walkable or bikeable destinations
- Eco-friendly activity recommendations
- Destinations that are not over-visited
GoGood does the research for you to identify and vet these things and present them clearly and consistently.
The app lets you search, browse, save, and share these places and experiences to Trips and Favorites.
Places and experiences featured on the GoGood app are recommended by local people and are assessed against internationally recognized environmental, social, and governance (ESG) standards and certifications.
The app provides recognition and market access to sustainable businesses and destinations to help them measure and reward their sustainability. It encourages them pursue third-party sustainability certifications, such as the Good Travel Seal, B-Corp, Travelife, or others listed by Travalyst.
Local nonprofit projects are featured, with opportunities donate and volunteer to support conservation, education, sustainability.
The GoGood mobile and web apps are free to use—without subscriptions, in-app purchases, or advertising—making them the go-to source of destination information for smart, thoughtful travelers.
Instead of advertising, subscriptions, or selling your personal data, GoGood is supported by sponsorships, like a public broadcasting corporation.
Sponsors include organizations and individuals who want to enhance local livelihoods and increase the sustainability and authenticity of the places they care about.
Sponsorships support the creation and curation of rich Destination Mapguides featuring the region’s most authentic and sustainable lodging, dining, shopping, attractions, events, tours, and routes.
MapGuide development convenes diverse local stakeholders to ensure that the places and experiences featured are authentic, accurate, and have a positive local impact.
The vetting process facilitates important conversations and learning around sustainable and regenerative tourism practices.
Learn more about GoGood Sponsorship Opportunities.
GoGood will launch in February 2025.
Of course, it will take time to research places and build rich content for every country and destination. GoGood 1.0 will focus on the app user experience and content for select destinations.
Contact us below if you want your destination to be among the first to launch and test, and help shape the GoGood platform.
Sign up above to get updates and announcements and be among the first users.
We’re a team of sustainable travel experts, product creators, and editors who believe in the power of sustainable travel for the planet, places, and people.
GoGood is a program of Our COMMON Foundation, a 501(c)(3) charitable organization based in Boulder, Colorado, USA.
Green Destinations and other sustainable tourism experts help assess destinations and businesses to feature on the app.
Our team is led by Frank Biasi, a seasoned product creator, award-winning producer and editor, geographer, and conservationist who has created websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other trusted brands for over 30 years.
The GoGood app is designed and built by Inspiring Apps, an award-winning mobile and web app design and development company based in Boulder.
We are seeking local experts, destination stewards, and partners to help implement MapGuides in every country and region.
Contact us below to join the GoGood team as a local editor, ambassador, or partner.
There are many ways to support GoGood and sustain the places you love
We are building the platform and seeking partners and team members to help research and identify the best places and experiences to feature, and edit and produce rich content about places and experiences.
GoGood is designed and built as an open, not-for-profit, community platform to serve all members of the sustainable travel movement, including destinations, businesses, NGOs, and consultants. Please contact us if you think your organization can contribute to and use the platform to advance your sustainable travel, economic development, and conservation goals.
Explore opportunities to get involved in GoGood
Help us build and grow GoGood
Contact Us
Please share your thoughts and questions about GoGood or nominate places to feature.
We respect your privacy and will never sell or use your information for commercial purposes.
GoGood has joined the movement to reshape the Future of Tourism.
We have signed on to the Guiding Principles launched by the Future of Tourism Coalition.
As a signatory, we commit to place destination needs at the center of the GoGood platform and do our part to build a better tomorrow for travel and tourism.
GoGood is a member of the Global Sustainable Tourism Council (GSTC).
The GSTC establishes and manages global sustainable standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders.
