Our Mission
We help communities create and manage regenerative tourism economies
We help destinations build resilient, community‑beneficial visitor economies by connecting thoughtful travelers with verified sustainable experiences—while channeling funding, training, and technology to local partners.
Our Theory of Change
Because many communities lack market access to grow their visitor economies and preserve their natural and cultural heritage—especially in rural and Indigenous areas—GoGood helps them reach and engage travelers seeking authentic, sustainable experiences that benefit local communities. The platform provides market-based incentives and support for businesses and destinations to manage and promote their assets for long term resilience and equity.
Our Vision
Our vision is to be the most trusted travel app, making sustainable travel easy.
Within three years, the GoGood app will feature rich and informative travel guides for every country, and be used by tens of millions of travelers to learn about places, plan enriching and sustainable trips, conserve treasured assets, and improve the lives of residents.
Our Values
COMMUNITY
We believe in the power of community, based on caring for places, people, and wildlife, to solve problems at local, regional, and global scales. We foster communities at all levels to share knowledge and resources needed to sustain and enhance places.
JUSTICE
We embrace justice and equity in our work, and we do the work necessary to understand and create equity for historically marginalized people. We acknowledge painful histories, confront biases, and hold each other accountable.
INCLUSION
We advocate for inclusive tourism that engages people of diverse backgrounds, abilities, and interests. Inclusivity enables everyone to enjoy and contribute to sustainable travel, promoting cultural understanding and reducing barriers.
KNOWLEDGE
Our platform is built on accurate knowledge about places, people, and best practices for tourism and conservation of nature and culture. We commit to gathering, verifying, and publishing knowledge fairly and equitably to benefit local communities.
COLLABORATION
We believe unity and collaboration across the travel ecosystem is essential to achieve sustainable tourism goals. By working together to create and share knowledge and other resources, we can multiply our impact and create meaningful change at all scales.
CONSERVATION
We are blessed to witness the wondrous array of wildlife and ecosystems that evolved over millions of years—and human cultures that evolved over millennia. It is our duty to help document and conserve this incredible diversity for future generations.
Contact Us to Support our Mission and Vision
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