The GoGood app helps thoughtful travelers discover, explore, and sustain the world’s treasured places.
Welcome to GoGood!
Are you a thoughtful traveler?
You probably love nature and culture—seeing it, being in it, and doing what you can to conserve it.
Undoubtedly, you love interesting places—in your home town, state, region, or country, or places you’ve visited.
If so, you’ll like GoGood, the app for thoughtful travelers to discover, explore, and sustain the world’s treasured places, and help authentic, sustainable destinations reach those travelers.
Sign up for updates and early access and join the community of Good Travelers!
We will never sell or use your information for commercial purposes.
GoGood is the world’s best digital atlas and travel guide.
With a beautiful, informative user experience, it delivers information about places and cultures in the style of the world’s top publishers and storytellers.
It will save you time and uncertainty researching places and planning amazing trips.
It blends maps and multimedia to convey facts and stories about Earth’s treasured places—their history, nature, and culture.
It tells you how to visit places in ways that enrich your experiences and sustain the places .
Built on a virtual globe, it features destination profiles, maps, and guides for every country and region. It showcases the region’s most authentic, sustainable places and experiences, without greenwashing.
Businesses featured on GoGood are assessed and certified for sustainability and support for the local community.
Free to use, without ads or selling personal information, GoGood is a nonprofit venture with the goal of promoting sustainable travel and helping consumers, destinations, and businesses be more sustainable and supportive of local communities and ecosystems.
Like you, we love nature, culture, and history. We love traveling and experiencing these things close to home and around the world.
We’re explorers and conservationists. We also live in tourist destinations and care deeply about the places, people, cultures, and wildlife around us.
We spend a good chunk of our time and money traveling to see and experience the best of what the world has to offer—and we try to do it in ways that sustain and enhance the places we visit.
We know the enormous impact of the travel industry—a sector representing about 10% of global GDP—on global and local ecosystems, economies, and cultures. And we know that the impact is often greatest in places with the most important natural and cultural heritage.
The Big Problem—Unsustainable Tourism
Through our travels and conservation work (and lots of data), we’ve found that natural and cultural heritage sites are essential to the identity, pride, and economies of the local communities that care for them.
But tragically, the parks, nature reserves, heritage sites, and cultures that are the hearts of these places are being degraded by unsustainable, inauthentic tourism and human-caused environmental threats, including:
- Overtourism that degrades the resident and visitor experience and environment in popular places;
- Undertourism and lack of economic development and commitment to sustain resources in less-visited places;
- Inauthentic and inappropriate tourism that does not accurately represent or support local culture and ecology;
- Pollution from tourism operations that affects the health and well-being of residents, visitors, and ecosystems;
- Habitat loss and degradation that reduces biodiversity richness, ecosystem health, and water quality and quantity.
These problems are most acute for rural areas and communities, making them a primary focus for GoGood.
The Traveler Problem—Lack of Guidance
As frequent travelers, we know it takes weeks to research places and search dozens of websites, apps, books, magazines, and videos to find interesting, authentic, sustainable destinations and experiences.
We’re tired of swimming in a flood of inconsistent, untrustworthy, and highly-promoted content about places. And we’re sick of our online activity being tracked and sold to target us with advertising.
We refuse to be funneled into overcrowded, inauthentic, and unsustainable mass tourism that benefits big corporations and does little to conserve places or support local communities and small businesses.
GoGood is a one-stop, easy, trusted resource to research and plan enriching, sustainable trips.
Recent consumer surveys show that over 70% of travelers worldwide want to travel more sustainably.
But, many travelers feel overwhelmed with the effort and lack of guidance*. They want more information to use in their trip planning process, including:
- Recommendations for locally owned businesses/restaurants
- Information on how to engage with local cultures and communities
- Transportation options with lower environmental impact
- Environmentally conscious lodging
- Recommendations for destinations that support indigenous culture and heritage
- Walkable or bikeable destination recommendations
- Eco-friendly activity recommendations
- Recommendations for destinations that are not over-visited
* From Expedia Group Media Solutions, Sustainable Travel Study, 2022. Also see Booking.com, Sustainable Travel Research Report, 2023.
GoGood guides travelers to places and experiences that conserve natural and cultural resources and benefit local communities—helping reduce your impact and enrich your travel experiences. And it does that for free, without ads or selling your personal information.
In doing so, it helps sustainable destinations and businesses attract responsible, high-value travelers, and outcompete overcrowded, inauthentic, mass-tourism competitors.
Surprisingly, no such comprehensive travel guide exists, so that’s what we’re building—for you, for destinations, and for ourselves.
The GoGood mobile app and website will be free to use—without subscriptions, in-app purchases, or advertising—making them the go-to source of geographic information for smart, thoughtful travelers who value authenticity and sustainability.
Rather than advertising, paid subscriptions, or selling your personal information, GoGood is supported by content sponsorships, like a public broadcasting corporation.
Annual funding is provided by organizations, families, and individuals who want to increase the sustainability and authenticity of the places they care about.
Sponsorships support the creation and curation of rich destination profiles, guides, and virtual tours for countries, cities, regions, parks, water bodies, heritage sites, routes, and authentic and sustainable lodging, dining, shopping, and cultural attractions in and around destinations.
Sponsored content is featured on the global GoGood app and website, and optionally, on co-branded standalone apps and websites for specific regions or themes.
Sponsors are carefully reviewed and vetted for their commitment to sustainability. They may suggest and offer content for places, but do not have final editorial control over destination profiles.
GoGood does not sell or share user content with sponsors or any third parties, so users feel confidence and privacy searching, saving, and sharing destination content. Refreshing, isn’t it?..
Learn more about GoGood Sponsorship Opportunities.
GoGood will launch in January 2025.
Of course, it will take time to research places and build rich content for every country and destination. GoGood 1.0 will focus on the app user experience and content for select destinations.
Sign up above to get updates and announcements.
And contact us below if you want to help build the GoGood platform and add your treasured destinations to the map.
We’re a team of sustainable travel experts, product creators, editors, and do-gooders who believe in the transformative power of authentic, sustainable travel.
We know that good travel can change people’s lives, increase environmental and cultural awareness, and help conserve our planet’s most treasured natural and cultural resources.
GoGood is a program of the COMMON Foundation, a 501(c)(3) charitable organization based in Boulder, Colorado, USA.
Green Destinations and its network of sustainable tourism experts and assessment tools help us review destinations and businesses to feature on the app.
The team is led by our founder and CEO, Frank Biasi. Frank is an accomplished platform creator, award-winning producer and editor, geographer, and conservationist who has developed websites, apps, and maps for National Geographic, The Nature Conservancy, UNESCO, and other renowned brands for over 30 years. His notable works include VisitWorldHeritage.com, the National Geographic Geotourism platform, and NatGeoMaps.com.
To learn more about our product vision and get involved, contact us below.
There are many ways to help create and scale GoGood and sustain the places you love
The platform is in development, and we are seeking partners and team members to help create the mobile and web apps, research and identify the best places and experiences to feature, and edit and produce content.
Review the current opportunities to get involved in GoGood
Help us build and grow GoGood
Contact Us
Please share your thoughts and questions about GoGood or nominate places to feature.
We respect your privacy and will never sell or use your information for commercial purposes.
GoGood has joined the movement to reshape the Future of Tourism.
We have signed on to the Guiding Principles launched by the Future of Tourism Coalition.
As a signatory, we commit to place destination needs at the center of the GoGood platform and do our part to build a better tomorrow for travel and tourism.
GoGood is a member of the Global Sustainable Tourism Council (GSTC).
The GSTC establishes and manages global sustainable standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders.
